A Case Study: The Development of Safety Tip Sheets for ATV Use in Ranching

Use of all-terrain vehicles (ATVs) has become standard practice on the modern ranch. The unique operating conditions present on a ranch, subject the occupational ATV user to hazards requiring awareness and specialized training. The purpose of this study was to apply social marketing methods to address a specific environmental health and safety issue present in the agricultural industry. A series of four ATV tip sheets were created in topic areas specific to the challenges that ATV operators encounter on a ranch. In order to evaluate the intended audiences’ perception of the tip sheets, a questionnaire was administered to all agriculture operators and producers throughout McCone County, Montana, USA. Questionnaire responses indicated that the tip sheets contained quality information and were relevant to the occupational hazards present when using ATVs for agricultural purposes. Future work should focus on the dissemination of this information and continued emphasis on industry specific training for ATV operators.